The strong commitment of the United Arab Emirates-based company, Majid Al Futtaim (MAF), will mean that it will release only cage-free eggs from Carrefour’s stores in 30 markets in the Middle East, Asia and Africa. MAF is the first Middle East retailer to commit outside the cage.
The commitment, designed in partnership with charities, the Humane League, will affect all 420 Carrefour stores by which MAF operates, and all eggs of its kind from cage-free birds by 2030 and all remaining eggs by 2032.
MAF operates Carrefour stores in a number of different countries, including the UAE, Oman, Egypt, Pakistan, Uganda, and Georgia. Although multinational companies with international censorship policies operate in the Middle East, MAF is the first Middle East retailer to make a commitment outside the cage.
Essential social norms with eggs without a cage
Hani Weiss, CEO of Majid Al Futtaim, said the announcement was the region’s first Farmed Animal Health and Welfare Policy outlining business obligations and positions related to critical social norms.
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Many U.S. food companies have been accused of failing to meet their public obligations to get 100% cage-free eggs from their egg supply chains by the end of last year
“Thanks to today’s announcement, our customers can expect the highest levels of animal health and well-being from Carrefour across the region. We are committed to working responsibly in this area and will continue to make progress by supporting best practices in all our supply chains. ”
It is understood that the company will provide annual updates on progress as part of its commitment to be open and transparent.
Veganism in the Middle East
Aaron Ross, VP’s policy and strategic VP, said the company’s announcement of cage-free eggs in all of its Carrefour marketing activities would significantly improve poultry welfare. “This policy shows that Majid Al Futtaim has the true courage of their beliefs, high market prudence, and strong relationships with customers and suppliers,” he said.
Changes are under way in the Middle East. Vegan Saudi official Khaled bin Alwaleed Al Saud has plans for 30 plant-based restaurants in the region and Dubai recently hosted its first vegan festival in the Middle East.